Is it really a matter of pride in Australia to eat meat? A recent stunt we pulled with our buddies at Sydney-based PR agency Poem reveals that more Australians are willing to consider an alternative – and we filmed the whole thing!

The video featuring self-confessed carnivores, confused hipsters and an unconvincing fake moustache, sees Australian comedian Dave Hughes go ‘undercover’ at one of Sydney’s most famous kebab shops, to sub in Alternative Meat Co. products to unsuspecting kebab connoisseurs.

Watch the video and check out the hilarious reactions on Facebook here.